
Explore Seoul's most exciting neighborhood! Stroll through winding streets discovering traditional crafts, charming boutiques and beautiful temples
Here’s everything you need to know before your day unfolds.
Welcome to Insadong - a neighborhood permeated with everything artistic, eclectic and creative.
You’ll explore with one of our Seoul hosts, flitting between traditional tea houses and even more traditional porcelain and stationery shops - Insadong is actually known across Korea as the spiritual home of traditional crafts and antiques.
It’s been an artist’s neighborhood for centuries, actually. Stroll along its largest street, Insadong-gil, with your host and see street vendors throwing together mind-boggling dishes like ‘dragon's beard candy - you’ll want to try it!
Pop into a stationary store and discover ancient writing techniques; stop by Jogyesa Temple and try to choose which of the 100 art galleries you’d like to visit.
We’d recommend a stop by Ssamziegil, a market/mall hybrid - quirky, right? - where you’ll find 70 independent shops selling the works of Korean artists and craftspeople.
After all of that, you might need a break, and a traditional tea ceremony sounds like just the thing.
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Our recent trip to Seoul South Korea was made extra special by booking a private tour with City Unscripted. Because we had a limited time to see the highlights of Seoul, we chose to do a tour focusing on Art and Food. We were fortunate enough to be paired with our guide Andrew. It is always refreshing to be paired with a guide who is both knowledgeable and engaging. Andrew had a keen sense of what we wanted to see and exactly how best to navigate the city with the tight schedule we had to keep. With Andrew as our guide and mentor, we learned many important details about how to get around the city, where to see the best Art, and best of all, where to find the best food in the marketplaces. I highly recommend the Private tour of Seoul and I strongly advise you to ask for Andrew as your guide, you won't be disappointed. Andrew speaks multiple languages fluently and made everything a breeze. We hope to return to Seoul again soon and we look forward to seeing our friend Andrew for another adventure in the city. Joseph
Show morePaul is an excellent tour guide. He was already in the lobby when we came down to meet him. We wanted to take pictures in the traditional dress so he brought us to a very nice hanbok rental. We then walked over to the palace and had several pictures taken.. Afterwords we went to the Namendem Market for a short while.
Show moreNice tour with JeeEun! She took us walking to see City Hall area, Gyeongbok palace, Insadong Village - Art, Ikseondong Village and into the HiKr Ground museum during the light snow fall. Interesting and informative tour with a pleasant guide. Great way to kick off our first visit to Seoul. Thank you.
Show moreThis is experience was all about the guide. Jay made this very memorable and we are very thankful. He explained where and what we were doing. He always asked to make sure the walk was going to be ok. Took pictures of us. Explained not only the food but the history and construction of the city.
Show moreExcellent private tour through the must see sites in Seoul. Jay was amazing - his English is excellent and he has a great personality. It was a great way to start out first trip in Seoul and gave us a greater understating of the history of South Korea. Highly recommended!
Show moreWe had an amazing experience with Andrew discovering the highlights of Seoul. The customized tour was in line with our expectations and we loved the Korean history and culture we learned during the tour.
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