Seoul
The vibrant market culture of Seoul
Markets & Local Finds • 4 hours
5.0
(6)
The vibrant market culture of Seoul
Dive into the vibrant market culture of Seoul, where street stalls and shopping centers abound with local goods, street food, and unique treasures
What makes this experience special
Key highlights
- Immerse yourself in Seoul's vibrant and historic market culture
- Join your host and browse the most famous markets and backstreet bazaars together
- Get tips on how to haggle for bargains, then put them into practice
- See unique markets and get an authentic glimpse of local life
- Shop in fashion markets and soak up the traditions of market culture in the city's oldest market
- Enjoy some street food from a local vendor as you stroll through a night markets, making sure you fit in as many treats as possible
What to know before you go
Here’s everything you need to know before your day unfolds.
4 hours
Fully tailored to your preferences
English Other languages may be requested
What’s included
Private and personalised itinerary
4 hours with a host
Walking experience (if required, your host can suggest public transport or private taxi options)
Hotel meet-up (available on request for central location)
What’s not included
Airport pick-up and drop-off (can be arranged at an extra cost)
Food and drinks
Tickets to any attractions
Transportation costs
Gratuities (optional)
Meeting point
Your hotel/apartment or any other central locationCancellation
Free cancellation up to 24 hours before the experienceWhat to bring
- We recommend wearing comfortable shoes and carrying a light bag for your essentials.
- Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.
How your day could unfold
A flexible, unscripted experience designed entirely around your interests. Your host will adapt the day based on what excites you mostWhat you’ll do
There’s not a whole lot of soul to shopping malls, is there? Soul, see what we did there? Anyway, You’ll join one of our Seoul hosts to discover the bustling center of Seoul’s most time-honored economy - marketplaces.
While the city is a shining beacon of cosmopolitan modernity, it still houses these traditional nods to its past in street markets. You could shop for the latest fabrics at a renowned fashion market, visit Korea’s largest fish market at dawn (quite something to behold) or simply eat your way around a night market and taste some street food - my oh my, sign us up.
Here, where locals come to buy, sell, barter and trade, South Korea’s cultural roots can be felt. Join your host and allow them to introduce you to an institution that’s been around for decades.
You might need to find extra room in your suitcase for the gadgets, souvenirs, and tea sets you’ll undoubtedly buy!
1. Select a date
2. Select start time
3. Tailor your experience
Answer a few quick questions to help your host craft the perfect day tailored to you.
1. What’s your preferred hosting style?
2. How would you like the pace of your day?
3. What’s your walking comfort level?
4. Are you celebrating something special?
Real Stories, Real Connections
See our hosts and guests creating memories
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What travelers think of this experience
Rita,
Sep 2023
We saw many interesting things and enjoyed trying some delicious street foods. Yujin was very knowledgeable and friendly, and she contacted us multiple times before the tour to make sure we knew where and when we would meet her, which was very helpful. The tour moves fast; be prepared to walk quickly. We made it a point to go back to the street food area the next evening because it was so enjoyable.
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Kim,
Dec 2022
We covered so much ground, despite the rain. It gave us a better understanding of the city, history and culture. We got to try local foods and created a list of places to return to later in our trip. Sujeong was organised and incredibly friendly. It was a pleasure.
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Selina,
Sep 2022
Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul.
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Selina,
Sep 2022
Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul. Show less
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Elena,
Jun 2018
Tingmin was extremely helpful!!
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Brenda,
Feb 2025
Andrew was a wonderful, knowledgeable guide. I highly recommend ! My friend and I had a great time in Seoul.
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