What your Experience could look like
- Immerse yourself in Seoul's vibrant and historic market culture
- Join your host and browse the most famous markets and backstreet bazaars together
- Get tips on how to haggle for bargains, then put them into practice
- See unique markets and get an authentic glimpse of local life
- Shop in fashion markets and soak up the traditions of market culture in the city's oldest market
- Enjoy some street food from a local vendor as you stroll through a night markets, making sure you fit in as many treats as possible
Explore beyond the ordinary with locals who bring cities to life
Explore cities through the eyes of locals who know hidden gems and landmarks. Your journey blends history, culture, and authentic stories, personalized to your interests.
Personalized and Adaptable
Your experience is crafted around your interests—whether you’re uncovering hidden gems or iconic sites. Flexible itineraries adapt to what excites you most, reflecting your preferences
Friendship Over Formality
Our hosts are locals, eager to share their city with you in a way that’s genuine and relaxed — more like wandering with a friend than a guide.
Immersive Experiences Across Many Themes
Whether it’s food, history, or art—our flexible themes let you explore what excites you. Each journey is thoughtfully crafted to match your unique interests
Photos taken by our hosts and guests
Travelers having fun right now!
Reviews
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We saw many interesting things and enjoyed trying some delicious street foods. Yujin was very knowledgeable and friendly, and she contacted us multiple times before the tour to make sure we knew where and when we would meet her, which was very helpful. The tour moves fast; be prepared to walk quickly. We made it a point to go back to the street food area the next evening because it was so enjoyable.
September 2023
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We covered so much ground, despite the rain. It gave us a better understanding of the city, history and culture. We got to try local foods and created a list of places to return to later in our trip. Sujeong was organised and incredibly friendly. It was a pleasure.
December 2022
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Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul.
September 2022
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Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul. Show less
September 2022
Important Details for Your Day
